Past + Present + Future
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Past + Present + Future 〰️
Design works
over the years
Below is a selection of conceptual graphic and motion design projects I have assigned myself, as well as brand and web design projects entrusted by progressive companies who wished to go beyond a mere rebrand. Every piece below is a carefully crafted visual statement of brand identity, built from the ground up.
Postcard design project paying tribute to my parents' hometowns as well as the one we currently live in. The goal was to design two custom typographies using graph paper, and to illustrate geographical landmarks of each city while keeping details to a minimum.
HOMETOWN POSTCARDS
2024
Poster Design
Illustration
EXPERIMENTAL TYPE
2024
Typography
Given my passion for illustration and natural wine, I decided to imagine the word “WINE” with shapes that are quite literally fundamental to the sommelier’s world: glass, bottle, opener … and the central ingredient: the grape. The initial experiment was made on a whim three times (for English, French, and Spanish/Italian) with Crayola crayons on drawing paper, and later digitized on Adobe Illustrator.
PHILOSOPHY
& FINE ART
2024
Motion Design
Towards the end of my reading of Bruno Munari’s book, “Design as art,” an old passage from college Humanities courses circled back: “God is a circle whose center is everywhere and circumference nowhere.” This quote from Voltaire took new meaning in the context of design, and I took it upon myself to communicate this visually through type, albeit within the shape of a circle. The final iteration of this experimental video involved using depictions of God from Italian Renaissance paintings such as The Creation of Adam by Michelangelo.
Pastelería Cafe
2023
Logo Design
Brand Identity
A good friend of mine quit his career in Political Science after a Master’s Degree (much like I did!) and decided to pursue what they loved: pastries! Hailing from the #1 culinary destination that is Peru, the name had to be Spanish for “pastry shop,” which is Pastelería. Since my good friend is keen on opening this business with his partner and offering warm, and loving service, I turned towards a brand identity that would feature the duo in a playful way. Additional visual content leans into the pastries themselves, with many being showcased in a classic pastry shop’s glass display, and another being comically enlarged for a Peruvian lama to enjoy.
Taverna del Nonno
2023
Logo Design
Poster Design
“Taverna del Nonno” was an idea my uncle in Southern Italy had for a “tavern-style” restaurant serving nothing but the best Tuscan steak, as well as local red wines such as the Salice Salentino and Primitivo di Manduria. The character design for the logo stemmed from my uncle’s commitment to hospitality, as the Nonno is both chef, sommelier, and waiter. Given that his hometown Bari’s main colours are red and white, and checkered patterns are central to the area’s rustic dining scene, these elements were incorporated in the apron as well as abstract promotional posters.
PlayStation's infamous triangle, circle, square and cross buttons appear here as inflated objects that are filled to fully emphasize their shape as well as their respective colours. Rendered in 3D by Adobe Illustrator, the purpose of this vector art is to be an easily recognizable PlayStation poster who's artistic style is modern and minimalist, with a slight "retro" feel to it.
Everyone speaks PlayStation
2023
Ad Design
3D Design
Type Fragment
2023
Motion Design
Typography
This project originally stemmed from a type experiment involving the Shape Builder Tool in Adobe Illustrator. The goal was to take fragments from characters and confine them to a circle, given the circle’s ability to rotate seamlessly as well as the movement’s congruence with the passage of time. The animation was completed in After Effects.
The comforting
handshake
2023
Motion Design
Illustration
This work stemmed from a visit to the Sainte Anne de Bellevue Chapel (Quebec), where I noticed a concrete slab with two brothers shaking hands. I was inspired to recreate this with far more minimalism via line art, and initially vectorized the work. Upon vectorizing, I felt that movement would be fitting and thus began work on new frames to animate a handshake. The finished result is an Arcade-esque handshake animation, whose choppiness works hand in hand (pun intended) with the minimal line work.
To Dream in Color
2023
Motion Design
The motion graphic below is inspired by the poetic interlude of the same title on Cities Aviv's LP "Man Plays the Horn," as well as iconography from Jordan Peele's film "US." I turned towards the color palette used in Color-Television advertisements to fill the text "COLOR" as well as the figures representing diversity and unity. The project was brought into Adobe After Effects to rotate the colors of the characters clockwise, reinforcing the view that we can see others in ourselves as we see ourselves in others. To dream in color, to be one.
Bar Roma
2023
Bar Roma is a family-owned gelateria and cafe based in the Southern Italian town of Bitetto. Specializing in Guatemalan cafe and artisanal gelato made by past generations, Bar Roma is a staple for locals and tourists alike. The logo design assignment resulted in two logos. The first logo (and the winner) is an abstract rendition of the bar's three specialties (gelato, coffee, and service), layered on the original golden yellow color of the bar's previous logo, identifiable by all at the center of Bitetto. The second logo references Italian Futurism, as per the two cubist patrons consuming gelato and coffee. The Bar’s Owner indicated that the first logo’s branding held onto the small business’ heritage with a heart-warming and contemporary appeal. To uphold recognizability in the neighbourhood, the mockup was completed on their iconic golden yellow background, featured on the business’ outdoor panel since its inception.
Logo Design
I was tasked with redesigning the website for CIDEP Consultants and decided to migrate from WordPress to SquareSpace for a more minimalist User Interface as well as a seamless User Experience. Using Adobe After Effects, Illustrator, Photoshop, as well as custom code injection & CSS, the website benefitted from an enlarged logo animation on the landing page, a refined logo in the headers, a branded arrow to scroll to top, uniform vector logos of their clients, as well as a custom footer featuring a vectorized skyline of the firm’s hometown: Montreal.
CIDEP IQC
2023
Web Design
